The visionary behind Vendrea
Meet Norrea Kelly
Founder & CEO
A vision for everyday access, made personal.
Hi, I’m Norrea Kelly, the heart behind Vendrea — a modern vending brand reshaping what convenience looks like. I created Vendrea with one mission in mind: to bring everyday essentials and elevated self-care to high-traffic places through vending machines that actually reflect real people’s needs.
Growing up, I always knew I wanted to build something that made life easier for others — something accessible, intentional, and rooted in real impact. Vendrea was born out of that dream.
What started with just an idea for a beauty vending machine has now expanded into three core categories:
- Beauty Boxes for malls, salons & boutiques
- Laundry Essentials for apartments, dorms & residences
- Snacks & Beverages for offices, schools & gyms
But at the center of it all is the belief that access matters — and that people deserve to have what they need, when they need it, wherever they are.
A note from the founder
“We’re not just placing vending machines. We’re placing opportunities. Every location is a chance to meet someone’s need and spark inspiration. That’s the heart of Vendrea.”
— Norrea Kelly